ASK Financial services Division 


ASK Financial Services Division

Unleash potentials to brighten your future

Transform, don’t simply grow! How, it’s a big question, to answer, we can partner with you to make it happen. Drop a text or email note, we will connect with you


Being Solutions provider and a trusted hands for our partners, we stepped in the field of providing financial services to our Clients.

By adding the relevant expertise in shape of engaging a Versatile and highly accomplished Senior Executive Management Professional having vast experience in FMCG, Textile Manufacturing, Electronics Oil & Gas, the field of:

▪ Accounting and Finance Management

▪ Strategic Financial Planning

▪ Financial Operations Management and Project Management

▪ Senior Management Liaison

▪ Process Development and Continuous Improvement

▪ Business Partnering and Business Development

▪ Budget Management and Administration

▪ Internal Audits

▪ Revenue Generation

▪ Organizational Benefit and Growth

▪ Financial Analysis and Accurate Reporting

▪Accounting Principles

▪ Problem Solving and Troubleshooting

▪ Team Management

▪ Treasury Management

▪ Business Performance Analysis

▪ Budget Management and Corporate Governance

▪ Due Diligence

▪ Industry Best Practices


You get high quality and cost effective solutions which create value for money and provide reliable analysis & insights.

You also receive customized services matching exactly to your needs, at the same time you save time, resources and overhead cost.


  • OUTSOURCE Accounting Services
  • Accounting & Bookkeeping
  • Cloud Based Accounting Processes Review Services
  • Management reporting SYSTEM
  • Lean Concept implementation
  • Internal Audit, Internal Controls & Governance
  • CFO advisory services



OUTSOURCE Accounting Services

Every business requires reliable, accurate and timely financial information to monitor its performance and make timely and quality decisions, and the objective is to maximize profits and optimize costs, therefore we advise to our valued clients to focus on core business and leave the details on professionals to manage.

Our aim is to deliver accurate, secure and quality financial accounting solution by using world’s best financial accounting software matching to nature of your business and duly compliant with business & legal requirements.

Our financial accounting services help our clients to make their accounting system work more efficiently and it also helps in increasing profitability. Our focus is on making task simpler and business stronger. We are professionally trained to cater your Accounting & Bookkeeping needs customized to your business.  Our professional accounting team understand this importance so they work closely with you to achieve your goals. They are certified and stay current with changing dynamics to ensure they are up-to-date on new requirements, laws, regulations, and techniques in the field of Accounting & Book Keeping, Cloud Accounting and ERP systems. Partnering with ASK would relieve your time to work on strategic projects versus spending time operations details.

We provides full range of services such as account reconciliation, bank reconciliation, credit card reconciliation, accounts receivable, accounts payable and general ledger maintenance.

Our Team help in to developing financial policies and procedures to streamline accounting process. Our financial accounting services will increase the overall efficiency of business operations.

Our financial accounting services consist of:


  • Updating Chart of Accounts
  • Bank Reconciliation
  • Credit Card Reconciliation
  • Inventory Maintenance and Reconciliation
  • Accounts Reconciliation
  • Financial Plan / Budgets preparation and controls during the year
  • Accounting Services
  • General Ledger Maintenance
  • Closing Accounts and Generating Trial Balance
  • Accounts Receivable
    • Sales Order Generation
    • Invoicing
    • Receiving Payments
    • Accounts Receivable Report Generation
  • Accounts Payable
    • Purchase Order Generation
    • Entering Vendor Bills
    • Entering payments to Vendors
    • Entering payments to Vendors




We believe in customer first approach, therefore we are flexible in providing Accounting & Bookkeeping services:
a) – Off Site: our accountant works from ASK back office and provide Cloud based Bookkeeping services.
b) – On Site: our accountant visits your premises & work directly in your system (it can be weekly, twice a week or as per your convenience)
c) – A hybrid approach of a) & b)

Cost Effectiveness

We charge a minimum fee for Backlog Accounting/Bookkeeping/Outsourced Accountants and ERP Setup services to make sure we grow together as business partners, this is our mutuality principal.

What’s in it for you:

a) No headcount to hire,

b) Best competitive price per month,

c) Easy replacement to another Professional Accountant, if required

Access to Experts & Knowledge Hub

We give you the best of accounting talent to serve you at optimal level, they have diverse experience in various sectors and industry. A dedicated Partner is also available to support you whenever required. This is how you have all time access to a pool of expert accountants and ASK knowledge Hub at an unbeatable price and an unmatched level of quality.

ASK financials services division also offer setting up of accounting software such as Tally, and Sage. A team of experts will be landing on your site, they will configure, implement, transfer data and also provide training to your accounting team.

Processes Review Services

Business & Financial Process Improvement for Better Decisions.

Expert review of your financial business processes promotes better decision making and stronger compliance.

Businesses of all sizes need finance processes that work smoothly and minimize risk. From process design to redesign and re-engineering, we listen to your concerns and suggest overall financial process improvements based on your unique situation.

It is often helpful to have a neutral outside third party review your current finance business processes and provide recommendations based on best practices. Audits will be smoother, you’ll gain a clear picture of the financial strength of all aspects of your business, and you’ll be confident that your decision making is based on sound financial information. We can help you ensure that your finance processes and policies align with your goals, are efficient and effective, utilize best practices, and minimize the risk of fraud.

We will help you to gain Total Clarity. Experience Peace of Mind.

Process review and Improvement Includes:

  • Accounts Payable
  • Accounts Receivable
  • Cash Processes
  • Credits and Collections
  • Payroll and Benefits
  • Banking & Treasury Functions
  • Tax Processes
  • General Ledger and Recording of Financial Transactions
  • Financial Reporting
  • Financial Analysis
  • Budgeting and Planning
Management reporting SYSTEM

A management reporting system is essentially a mechanism for monitoring the ‘mission’ of an organization. That mission has usually been defined by a formal plan in terms of three distinct streams: the desired organization structure; the time-phased statement of organizational goals; and the critical variables for success.

How we can help you, we will use the advances management reporting tools and;

  • Will design reporting mechanism / system which will provide a timely and clear view of how your organization is performing.
  • Will help in highlighting the right KPIs for you (Key Performance Indicators)
  • Will develop Dashboards and Balanced Scorecards (with drill downs) for you, so you can have a clear and quick view of your Organization performance and the areas needs to be focused with clear and defined priorities.
Progressive Approach

A Cost reduction program is a complex of short term and long term cost reduction initiatives. Each initiative is based on an analysis of the Company’s operation, best practices and benefit assessments. The program should necessary include initiative implementation planning, taking in to account their interrelations and specifics of the Company.

Purpose of Cost reduction programs:

  1. Improve financial results includes Cash flow and profits.
  2. Respond to negative microeconomic and market changes, reduce business margins.
  3. Prepare the Organization for significant changes
  4. Prepare & launch a system for continuous improvement

How can we help you, we do the following steps:

  1. We do assessment of Cost reduction potentials.
  2. Develop a Cost reduction program.
  3. Prepare to implement the Cost reduction program
  4. Program Implementation.
Lean Concept implementation

Lean is often known by many names: Toyota Production System i.e. TPS , Lean manufacturing, Lean production, Lean leadership, Lean Six Sigma. However the ideas behind Lean concepts all share the same basic principles.

Lean is a management philosophy – a way of thinking. It considers first and foremost what the customer is willing to pay for or in other words – added value. Activities that do not add value to the end product or customer are defined as waste and should be reduced or eliminated to free up resources to be used for adding value.

The second major component of Lean is the respect for the employee and their role in adding value to the end product or customer. Employees who embrace Lean principles are empowered and motivated to critically look at value generating activities and continuously improve them or eliminate those that don’t.

Lean is neither a new idea nor is it only focused on one industry or discipline. Origins of and contributions to Lean principles can be found throughout distant history. The influence of Lean on the modern industrial era has been shaped by the works of several individuals including industrialist Henry Ford and management luminaries such as W. Edwards Deming and Joseph Moses Juran.

CFO advisory services

CFOs are the right hand of an Organization. Every business needs a dynamic CFO however affordability is an obstacle in hiring a full time CFO at any SME business. Here come our role to play by partnering with you as part time CFO.

One of our premium service is CFO advisory service with specialty in FMCG & manufacturing sector which differentiates us in the market. Despite maintaining a comprehensive accounting and bookkeeping records by businesses, they still require in-depth analysis and business advice to know where the business is going, what is driving the business and which market or product should the business focus on.

Similarly a business without a strategy, business plan or budget is like running a marathon without knowing where to go. ASK is proud partner of small & medium businesses in Pakistan helping them in knowing the business position, direction, develop relevant KPIs & in depth analysis and provide recommendations. We encourage availing CFO services to keep the right direction, focus and push behind right priorities.


​ Following are some of the Key CFO services which can make the difference for a business:


  • ​Strategy building & Medium to long term plans
  • Geographic expansion and Business modeling
  • Analytical Reports, Business Insights and Actionable Recommendations
  • Internal control policies and procedures
  • Drill downs, root cause analysis, what-if analysis
  • Market & customer wise profitability analysis
  • Brand & Product wise analysis & profitability/Product Health, contribution & prospect analysis
  • Establishing accurate P&L structure & Inventory valuation
  • Pricing and Price Structure / KPIs / Portfolio mix, revenue & profitability maximization
  • Cost controls & Lean Operation / End to End Analysis & Reviews
  • Value Stream Mapping-Resource mapping & eliminate waste/increase productivity
  • Inventory Management / HR/Payroll Solutions.
Internal Audit, Internal Controls & Governance

Internal audit is a tool / function helping organizations to achieve their objectives. It is concerned with evaluating and improving the effectiveness of risk management, control and governance processes in an organization.

The role of internal audit is to provide independent assurance that an organization’s risk management, governance and internal control processes are operating effectively.

Building trust on your system

With ASK Internal Audit Solutions, you’ll have a partner who thinks about risk in the context of your business.  We apply a business lens to your challenges and opportunities, and draw on our experience, sector insight and global business acumen to help you turn your internal audit function into a strategic asset.


How we can help you:

  1. We will review your system and recommend internal controls and processes required to be implemented.
  2. We do periodic checks and help your organization to improve the overall health of your organizations.
  3. We will report risks to management, which can give you clarity for weaknesses or any wrongdoing in Organization.


Quality with Affordability:

ASK financials services division are determined to provide quality and comprehensive Accounting, Financial and Audit Service in Pakistan. ASK financials services division came into the field to cater the needs of small and medium size business as affordability of overheads in growing competitive environment is a challenge. Our key Strength at an affordable price makes our clients relieved from paying their valuable time towards transaction and financial technical details, which helps them to focus on other key aspects of business as we believe, you focus on big things, and we will take care of your each and every day detail.​​

Smart & Healthy Financials:

A business’ ultimate objective is to have smart & lean business operation which generates healthy profits. Our professionals make it happen for you with their top of the industry standard expertise and services. We keep an eye on your “End to End” processes and identify actionable opportunity areas with recommendations, we also offer quick fix and tactical solutions to make sure our clients achieve their objectives.

More Focus more Money: 

As your partner to your business, our objective is to make your valuable time free to focus on other key business areas. We understand and assure you, Building relationships with your customers, setting up the strategic playing field for your organization and retaining talent, will remain in top of your focus while we carry the bundles of transactions & papers to make sure it represents a true picture of your business.

Diversity of Services:

With all in one concept in mind, we developed a “One Roof” concept for you offering 360 degree services at your door step. Our operational meth is “Service with partnership”, you can rely on ASK financial services to cover your risks and headache of financials, audit and advisory. We do not just provide qualified professionals but we are committed partners to advise & work closely with you at all time. We operate smart, hence Innovation and Creativity is at the heart of our services. This is not a race but we leverage from technology to bring cost effective operation with higher profits which brings freedom for you.


As business partner to you, we operate with high ethical standard of confidentiality.